In our professional and personal lives we often times see or hear the media, family or friends speaking favorably of "Celebrities" and "Pillars" of our society, exalting them based on what is perceived as their integrity, strengths and accomplishments: This is known as "Edification" in the PR world.
When you introduce or present a team member or business associate to an audience, you edify them by highlighting ( accentuating if you will) their integrity, areas of expertise
and accomplishments.
Practicing these oratorical techniques promotes high "Morale": the by-product eventually resulting in "Solidarity".
These virtues stabilize your business relationships and everyone likes doing business with a stable company and
ON THAT NOTE, do make it a good week!
Wednesday, October 28, 2009
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